Your brand is hip, right? You post fun events on your Facebook page of you and your team eating whimsical donuts and riding bikes in the office, so why would you ever need help with your digital campaigns? The fact is, you very well may not need help creating content for your brand or you could all the help in the world, but most brands and companies don’t realize just how much can go into the strategy of a digital or social media campaign. Branded content, for instance, doesn’t necessarily have to advertise what...