Owning a business is a lot of work, whether it’s a small organization or a larger company with a few different locations effective marketing is paramount to your success. In today’s world marketing is simultaneously easier than it has been in the past, yet also difficult. Through tools like the world wide web and digital platforms you are better able to reach a larger audience, but you also have to know what you are doing. This is where it can get tricky for many business owners who attempt to build and implement...