Grand-format printing can be loosely defined as printing from printers that are 100-inches wide and up. In other words, it’s big printing! Whether it’s on billboards, buildings, banners or somewhere else, grand-format printing can get your brand noticed in all the right ways.

Advantages

Even in today’s digital age, nothing draws notice from the human eye like old-fashioned large printing. Because consumers are bombarded by digital images on computers, phones tablets and elsewhere constantly, people tend to stop paying much attention to them. An old-school billboard or wall wrap, by contrast, still jumps out at passersby...